As companies transition out of the gray market, many are upping their game and hiring marketing teams to make sure their brands look legit. In 2018, consumers will see more branded cannabis products than ever as mainstream brands and celebrities enter the market with new products. As competition increases, products like Ultraflo and Nice Steams will continue pushing the boundaries of product quality and consistency.
New areas of opportunity will also open up as companies like PenSimple and BrewBudz break down barriers and launch new solutions for targeted segments of the overall cannabis market. Such solutions include desktop vaporizers integrated with smart-sensing and wireless technologies, infusion pumps that automate the preparation of edibles, and even chambers, powered by smart appliances, that let cultivators grow weed strains from within the confines of home.
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